
Alcaraz Signs.
Alcaraz Signs.
Alcaraz Signs.
Hijacking 40+ TV channels to promote a new Netflix show.
Hijacking 40+ TV channels to promote a new Netflix show.
Client
-
Netflix
Client
-
Netflix
Client
-
Netflix
Role
-
Creative Art Director
Role
-
Creative Art Director
Role
-
Creative Art Director
Year
-
2024
Year
-
2024
Year
-
2024
Agency
-
DAVID Madrid
Agency
-
DAVID Madrid
Agency
-
DAVID Madrid
To announce Alcaraz’ new docuseries on Netflix we used a new media that hacked every other media.
To announce Alcaraz’ new docuseries on Netflix we used a new media that hacked every other media.
To announce Alcaraz’ new docuseries on Netflix we used a new media that hacked every other media.
01 Case Study.
01 Case Study.




02 Reveal.
02 Reveal.












Awards.
Cannes Lions.
Gold – Direct.
Bronze – Media.
Bronze – Entertainment.
x7 Shortlist.
D&AD
Graphite - PR (Use of talent).
Lia Awards.
Gold - Creative Strategy.
Silver - Use of Social Media & Influencers.
Silver - Evolution.
Bronze - Non Traditional Media.
The Clios Awards.
Gold - Media.
Silver - Use of Social Media & Influencers (Direct).
Silver - Partnerships & Collaboration (Media).
Silver - Use of Social Media & Influencers (Media).
Bronze - Partnerships & Collaboration (Branded Entertainment & Content).
Bronze - Creative Effectiveness.
Bronze - Integrated.
The Andy Awards.
Gold - Idea.
The One Show.
Gold - Social Media.
Bronze - Public Relations.
x4 Merits.
The DRUM Ranking.
15 Top entertainment campaigns - 2025
Awards.
Cannes Lions.
Gold – Direct.
Bronze – Media.
Bronze – Entertainment.
x7 Shortlist.
Lia Awards.
Gold - Creative Strategy.
Silver - Use of Social Media & Influencers.
Silver - Evolution.
Bronze - Non Traditional Media.
The Clios Awards.
Gold - Media.
Silver - Use of Social Media & Influencers (Direct).
Silver - Partnerships & Collaboration (Media).
Silver - Use of Social Media & Influencers (Media).
Bronze - Partnerships & Collaboration (Branded Entertainment & Content).
Bronze - Creative Effectiveness.
Bronze - Integrated.
The Andy Awards.
Gold - Idea.
The One Show.
Gold - Social Media.
Bronze - Public Relations.
x4 Merits.
The DRUM Ranking.
15 Top entertainment campaigns - 2025
Press.
Featured on espn, eurosport, marca, the times, el país, el mundo, as, sky sports, sportskeeda, msn, corrieredellosport, claro, ole, sport, abc, essentiallysports, 20 minutos, mundo deportivo, el confidencial, relevo, express uk, reddit, repubblica, talksport, el desmarque, la razon and many more.