Alcaraz Signs.

Alcaraz Signs.

Alcaraz Signs.

Hijacking 40+ TV channels to promote a new Netflix show.

Hijacking 40+ TV channels to promote a new Netflix show.

Client

-

Netflix

Role

-

Creative Art Director

Year

-

2024

Agency

-

DAVID Madrid

On march 2024 we sneaked into TV channels all over the world to promote netflix's next big series. 

How? at the end of tennis matches, players sign their names on the camera.

So, we collaborated with carlos alcaraz, and instead of putting his name, he wrote mysterious messages at the indian wells tournament.

In his first match he signed "n. see you soon".

Then "Tudum".

And when the whole world was talking and the orising about the messages... we revealed on social media and ooh it was all a Netflix campaign.

We used a new media to hack every media. by achieving that more than 35 television channels broadcast our advertising.

For free and without knowing it.


On march 2024 we sneaked into TV channels all over the world to promote netflix's next big series. 

How? at the end of tennis matches, players sign their names on the camera.

So, we collaborated with carlos alcaraz, and instead of putting his name, he wrote mysterious messages at the indian wells tournament.

In his first match he signed "n. see you soon".

Then "Tudum".

And when the whole world was talking and the orising about the messages... we revealed on social media and ooh it was all a Netflix campaign.

We used a new media to hack every media. by achieving that more than 35 television channels broadcast our advertising.

For free and without knowing it.


01 Case Study.

01 Case Study.

01 Case Study.

02 Board.

02 Board.

03 OOH.

03 OOH.

03 OOH.

02 Board.

Don’t be shy! Get in touch.

andreagarciartdirection@gmail.com

Andrea García ©2024

Don’t be shy! Get in touch.

andreagarciartdirection@gmail.com

Andrea García ©2024

Don’t be shy! Get in touch.

andreagarciartdirection@gmail.com

Andrea García ©2024