The new normal doesn't have to be normal. After the lockdown, the world was getting back to life, back on the road, back to the new normal... and coinciding with this return was the launch of the new MINI Electric, the brand's first 100% electric car.

At MINI, there was something we were clear about, and that is that we want a more sustainable normality, with less pollution and more fun. Hence, the concept emerged: Getting back to normal doesn't have to be normal. Because you choose with what energy to hit the road again.

To convey this concept, we developed an adaptation of the international Mini Electric spot, a graphic, and a flipbook that had a presence on the brand's profiles in Spain, France, Italy, Germany, and the UK.

The flipbook, aside from having a playful function, had its main purpose as reserving a test drive through Instagram Stories.