Lift your gaze.
Lift your gaze.
Lift your gaze.
Photoshoot and prints for the launch of the official 2020-2021 kit.
Photoshoot and prints for the launch of the official
2020-2021 kit.
Photoshoot and prints for the launch of the official
2020-2021 kit.
Client
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Nike & Barcelona CF
Role
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Creative Art Director
Year
-
2020
Agency
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FCB&Fire
01 Shooting.
Barcelona CF is a club with a tiki-taka playing style, characterized by the use of short and precise passes in transitions, a constant search for space and ball movement, and maintaining possession. This requires players to lift their gaze from the ball and look for their teammates. And from this, the concept 'Lift your gaze' emerged, as no one wins alone, together we move the ball and the world forward.
Barcelona CF is a club with a tiki-taka playing style, characterized by the use of short and precise passes in transitions, a constant search for space and ball movement, and maintaining possession. This requires players to lift their gaze from the ball and look for their teammates. And from this, the concept 'Lift your gaze' emerged, as no one wins alone, together we move the ball and the world forward.
Barcelona CF is a club with a tiki-taka playing style, characterized by the use of short and precise passes in transitions, a constant search for space and ball movement, and maintaining possession. This requires players to lift their gaze from the ball and look for their teammates. And from this, the concept 'Lift your gaze' emerged, as no one wins alone, together we move the ball and the world forward.
01 Shooting.
01 Shooting.
02 Prints.
02 Prints.
02 Prints.
Photographer
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Miguel Triano
Production Company
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Blua