"Open to Openness" means being open to opening up, awakening curiosity, allowing oneself to be surprised by inspiration, and seeking innovation. It represents the attitude of someone who is not afraid to experiment or break with the established, and is open to discovering new trends, digital universe opportunities, and sharing paths.

As for the photography in the new visual identity, it evokes the effect that Inspirational 2021 has on any professional: showing the "before," that is, the "Open to Openness" attitude as a gift waiting to be opened. And the "after" in the form of freeing oneself from any restraint or obstacle (unwrapped) to open the mind to new stimuli.